Saturday, October 13, 2007

Better Than Bad, It's...

Simple, elegant, good, it caught my eye not once but twice. It, was the magazine called GOOD and once I actually read it, I was hooked. GOOD is a relatively new publication about ideas. Or as they put it, "through a magazine, feature and documentary films, original multimedia content and local events, GOOD is providing a platform for the ideas, people, and businesses that are driving change in the world."

GOOD publishes articles about the realities of life and how people are making life better. You can discover new products and services like a power strip that cuts power to appliances that are switched off, preventing the unnecessary use of standby energy, saving you money and helping the environment. In Brooklyn there is a smoothie bar where you can save a dollar on your smoothie if you blend it yourself with a bicycle-powered blender. Homeboy Industries in Los Angeles works with gang members to keep them off, drugs, remove their tattoos and help find them jobs.

The writing in GOOD is excellent/superb and it reminds me of the alternative magazine at Colorado College, The Cipher. GOOD is probably what the Cipher would love to be, if you take the Cipher's obsession with hipsterishness out of the equation.

GOOD also gives a plethora of interesting statistics like 75 percent of pesticides sprayed from crop dusters blow away rather than reach their intended field. And:

The magazine comes out every two months so you know the issues will be packed with worthwhile features and many of their articles as well as other intriguing musings like videos and such can be found on that website, Some of the videos are quite well constructed design-wise and the music is usually unique and fancy-tickling. Here are a couple of my favorites including one whose relevance to my life will grow in the coming months:

Another one of the funkilicious reasons to like GOOD is that if you subscribe through certain venues, they will donate 100% of the price to organizations working towards a better world, including Ashoka, the group featured in the book "How to Change the World" that I've written about below. So far GOOD has raised over $38,000 for Ashoka alone.

If I was ever to dabble in the media world I would look for a place like GOOD. Hopefully I'd be GOOD enough.

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